Chief Marketing Officer
We’re looking for an experienced marketing professional to join our team as Chief Marketing Officer, working closely with our CEO, monetization, product and development team. The ideal candidate has experience building a consumer brand through online & offline channels, a foundation in results-driven digital marketing, and the innovative passion & vision to lead the future of user growth, mobile experiences and social engagement at yuilop.
If you’re ready for the challenge, apply now!
The Marketing Director will be responsible for
- leading the international marketing efforts for yuilop,
- creating and building the yuilop brand, ensuring brand consistency in terms of style and quality for all channels of content including internet, social media, blog posts, press releases and website
- driving the growth of yuilop through new user acquisition, retention and strategic partnership development
- engaging our users through their lifecycle and creating the excitement that keeps them using yuilop every day
Key areas of focus include
- developing marketing launch plans for each country,
- building online & mobile marketing campaigns
- leveraging social media (Facebook, Twitter, blog, etc.)
- creating viral growth elements
- using all communication channels for engagement to create brand awareness and acquire new users
- Stimulate engagement, usage and retention
Primary Responsibilities
- Lead the growth of yuilop’s user base via mobile, online, social and offline channels
- Develop and optimize detailed performance marketing campaigns including mobile, display, SEM/SEO & social to effectively reach as many users as possible and drive installations of our apps
- Define and execute the user lifecycle engagement strategy and communication plan
- Develop social media channel strategy and execution to further engagement, referral and user relationships
- Negotiate key partnership agreements
- Manage marketing budgets, establish growth and engagement targets and devise strategies & plans to exceed these targets
- Manage the dedicated marketing team and partner relationships integral to deliver these efforts
- Analyse all yuilop platforms and report findings to the team electing the right key performance indicators (KPIs) and using them effectively to help improve yuilop’s performance
- Keep up with the new trends and come up with new ideas how to improve KPI’s and internal processes
- Enrich our team with expert knowledge and communicate with key staff in each department to stay informed on all new updates
Desired Skills & Experience
- A passionate, detail-oriented, analytical and creative individual which holds at least 5+ years of digital consumer brand marketing experience with specific expertise in performance marketing, social media and ideally also email marketing
- A person who can oversee all marketing initiatives, both internal and external, across multiple platforms and formats to ensure engagement, retention, usage growth and positive user experience
- Excellent understanding of how to marketize a cross-platform product for Desktop, Web & Mobile – New Ideas
- Demonstrated ability to drive business growth via new channel development and optimization
- Experience in creating digital brand through user experience management
- Tech-savvy person with experience in mobile marketing (itunesApp Store, Android Market, etc.)
- Creative & strategic thinker with proven ability to lead teams and work in a collaborative environment
- Excellent strategic & analytical skills - Number Cruncher / Analytics expert
- Self motivated with ability to work in results-oriented, fast-moving environment, self-managing business priorities and time
- Languages: English (business fluent), ideally also one other language like German, Spanish, French
Start date: ASAP
Location: Barcelona, First Mobile World Capital!
Offer:
- competitive salary
- performance bonus
- employee stock option program
- opportunity to build a great company and change the world of communication
- work in a motivated team with a great mix of talent and experience
Your personal information will be incorporated in a file created and managed by Yuilop, S.L. with registered office at C/ París Nº 207 3º 1ª 08008 Barcelona, Spain, Fiscal Number B65377665. The file has been notified to the Spanish Data Protection Authority. We will use your data to assess your application of enrollment in Yuilop. You can exercise your access, modification, cancellation and opposition rights by sending your request to privacy@yuilop.com