Barcelona, February 21, 2021 - yuilop, the free communications app for iOS and Android, has announced the results of its Sponsored Chat campaign with Iberia Express, a new subsidiary of Spain’s Iberia airlines. yuilop’s Sponsored Chat is an in-app media message advertising service that allows brands to reach yuilop users with campaigns.

The Iberia Express campaign promoted the chance to win two free Iberia flights by signing up through an email or a mobile landing page created by yuilop. yuilop Sponsored Chat sent a message from Iberia Express to users within the users yuilop-chat session. Users saw the Iberia Express picture, logo, brand and the campaign message. After clicking on the app, they then were automatically re-directed to the Apple App Store or Google Play to download the app.
Campaign results showed the Iberia Express app reached the number 2 position, up from number 70, in the travel category of Spanish App Store. The campaign achieved a 20% click-through-rate (CTR) and 50% of those who clicked submitted their email addresses entered the contest. 80% of the contest participants downloaded the app.

As Robert Mulet, Marketing Manager of Iberia Express, puts it, “yuilop has a significant and important youth-focused audience in Spain who are also cost-conscious travelers which perfectly matches our target audience. As an innovative airline, operating in a highly competitive environment, we are always looking for new ways to target potential customers. We considered the format, as well as the results of the Sponsored Chat promotion very interesting for the Spanish market - one of the five leading EU countries in smartphone usage which also is one of the reasons why mobile advertising is so important for brands nowadays.”
Available for iOS and Android in Germany, UK, France, Italy and Spain, yuilop’s Sponsored Chat is designed for brands that want to go beyond standard display banners and reach a highly engaged user base. This gives the brands an opportunity to have a “conversation” with users and to generate an immediate impact and post click call-to-action. Gift Vouchers can also be integrated in a Sponsored Chat campaign to provide a bonus for potential customers and encourage them to participate in a specific call-to-action.